The hospitality industry has taken a beating due to the Covid-19 pandemic. It has been months of lockdowns with restaurants rarely opening their businesses. That, coupled with the fact that most people started working from home and cooked their own foods has made the situation even worse especially in the UK. There have also been a series of job losses thanks to the pandemic, hence many people are not eating in restaurants like they used to because they can barely afford it. What does this mean to the future of restaurants? All is not lost. There are still things that restaurants can do to stay afloat despite the doom.
Restaurant Business During Pandemic
- Reorganise the restaurant: If there are no lockdowns and people are still allowed to dine, you should consider reorganising the restaurant. Space out the seating and consider utilising outside space if you have any. Make sure that the windows are open always, and add better ventilation.
- Maximise on deliveries: If you were not doing deliveries pre covid, you have to now change your business model. Hire delivery service providers who can help you reach customers effectively. You should also consider registering for delivery apps like Ubereats to get more clients.
- Change your menu: With news of people losing jobs due to the pandemic, you need to face the reality that some of the fancy meals on your menu will be on low demands. People are going to be eating fancy foods when they have no jobs. Tweak your menu to cater to many people and not just select a few.
- Do online marketing: The pandemic has gotten many people online since a lot of communication and meetings are done online. Meet them there. Embrace digital marketing, including using social media to promote your restaurant business.
Remember to follow news updates on the progress of the disease. Do not put yourself, customers and employees at risk. If there are restrictions to contain the disease, ensure you adhere.